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SportyTV has done what most betting brands spend fortunes trying to achieve: capture attention at extraordinary scale. Now comes the harder part. The World Cup has delivered the audience, the engagement and potentially valuable behavioral data. The question is no longer whether Sporty can attract football fans. It is what SportyBet does next. Sporty has played […]
SportyTV has released a new industry report, 1 Billion Views & Counting, exploring how digital consumption and audience behavior are reshaping the future of sports broadcasting following its FIFA World Cup 2026™ coverage across Canada, Mexico and the United States. The report follows a landmark tournament in which football fans increasingly consumed live content across […]
SportyTV is on track to surpass 1 billion views on its official YouTube channel and social media platforms by the end of the FIFA World Cup, underscoring the growing demand for accessible, digital-first sports broadcasting across Africa. The 2026 FIFA World Cup is redefining how football fans across Africa experience the world’s biggest sporting event, […]
The FIFA World Cup 2026™—hosted across Canada, Mexico, and the United States—is set to reach millions of additional fans across Africa. SportyTV is proud to announce that it has secured free-to-air broadcast rights to 34 FIFA World Cup 2026™ matches across Nigeria, Ghana, and Kenya, including the Opening Match and the Final. This follows the […]
The European League of Football (ELF) and Sporty Group announced a multi-year partnership to bring one of Europe’s fastest-growing sports competitions to fans across Africa. Beginning with the 2025 season kickoff, SportyTV will become the exclusive broadcaster of ELF across the African continent via its free-to-air TV channel and digital platforms. SportyTV will air one […]
SportyTV has officially announced its partnership with Club Deportivo Leganés, marking an exciting new chapter for both organizations. In an era where television serves as a platform for entertainment and storytelling, it is essential to amplify emotions, build narratives, and draw audiences into unforgettable experiences. Simply announcing the deal was not sufficient. SportyTV aimed to […]
SportyTV has officially launched on Openview Channel 125, offering viewers over 500 live sports events each season completely free of charge, with no subscription required. The channel features a diverse lineup of sports, including: LaLiga, Serie A, and Copa del Rey (including the highly anticipated El Clásico on the 26th) Saudi Pro League, featuring stars […]
SportyTV has announced a significant expansion of its sports broadcasting portfolio, securing the free-to-air rights for both LaLiga and Lega Serie A in English and Portuguese-speaking territories across Sub-Saharan Africa. This exciting development promises to bring top-tier European football to fans in the region. In addition to these new rights, SportyTV has renewed its broadcasting […]
