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John Bamidele

About Author

John Bamidele is a gaming consultant in Africa, a content writer and a communication expert. He has been a journalist for two decades and an editor.

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Articles Published

Premier League: Football’s ₤3.4bn Money Machine

The Premier League has crossed another financial threshold. English Clubs spent approximately ₤3.4billion during this summer’s transfer window, breaking their...

BY John Bamidele
September 4, 2026
1 Comment

Affiliate Leaders' Summit to Feature Dedicated Track on Platforms & Performance

Affiliate Leaders’ Summit to Feature Dedicated Track on Platforms &...

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated...

BY John Bamidele
September 4, 2026
0 Comments

EuroMatch’s $7.5M NPFL Bet: Genius Entry or Risky Gamble?

EuroMatch’s $7.5M NPFL Bet: Genius Entry or Risky Gamble?

For EuroMatch’s, the $7.5 million sponsorship of the Nigeria premier Football League (NPFL) is more than a branding exercise. It...

BY John Bamidele
September 3, 2026
1 Comment

SportyTV Has the Data. Time for SportyBet to Monetize it

SportyTV has done what most betting brands spend fortunes trying to achieve: capture attention at extraordinary scale. Now comes the...

BY John Bamidele
September 3, 2026
0 Comments

betpawa’s BBNaija Gamble: Millions Watching. But Will they Bet?

betpawa’s BBNaija Gamble: Millions Watching. But Will they Bet?

BBNaija can give betpawa something money cannot easily buy: mass cultural attention but will the audience gamble? However, attention is...

BY John Bamidele
September 2, 2026
0 Comments

How to Hire C-Level Gambling Executives in Africa

Africa’s gambling industry is attracting capital, technology and ambitious operators. However, one investment question is often treated as an afterthought: who...

BY John Bamidele
August 31, 2026
0 Comments

GiG’S €16.4M African Bet: Acquisition or Platform Strategy

Gaming Investment Group (GiG) software’s proposed €I6.4M acquisition of an 80% stake in 888Africa, looks on the surface like a straightforward...

BY John Bamidele
August 31, 2026
0 Comments

Botswana's $64 million Betting Leak: An Investor Alarm

Botswana’s $64 Million Betting Leak: A Warning to Investors

Botswana has a betting problem that investors cannot afford to ignore: too much gambling money is escaping the regulated economy. The...

BY John Bamidele
August 28, 2026
0 Comments

Africa Has Talent. Employers Just Keep Hiring the Wrong People

Africa Has Talent. Employers Just Keep Hiring the Wrong People

Africa does not have a talent problem. It has a hiring problem. That is an uncomfortable statement for CEOs, Chief People...

BY John Bamidele
August 26, 2026
0 Comments

Africa 5G Boom: The Next Digital Gold Rush

Africa 5G Boom: The Next Digital Gold Rush

Africa next digital investment opportunity may not be buried underground. It is moving through smartphones, mobile networks and the rapidly...

BY John Bamidele
August 24, 2026
0 Comments

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