BACCA has announced a new partnership with PrideBet, marking the company’s first launch in Africa and bringing its card-based sports betting experience to players in the region.

The partnership represents a new milestone in BACCA’s expansion strategy as the company continues to enter regulated and high-growth markets through partnerships with local operators.

Commenting on the agreement, Adam Marc Kaplan, Co-Founder and CEO of BACCA, said Africa has been a strategic market for the company and described PrideBet as a partner aligned with its approach to innovation and understanding of local players.

“Africa has been a strategic market for us for some time, and PrideBet is exactly the kind of partner we were looking for. They understand their players, move quickly, and share our ambition to innovate. We’re excited to launch together and look forward to building something special,” Kaplan said.

Through the partnership, PrideBet will introduce BACCA’s card-based sports betting experience to its players, marking the start of BACCA’s presence in the African market.

BACCA said it is looking forward to working with the PrideBet team as the two companies begin the partnership and explore further opportunities in the region.

The launch adds to BACCA’s international expansion efforts as the company seeks to bring its sports betting product to new markets through operator partnerships.