Betclic is giving football fans the opportunity to experience Ligue 3 from a unique perspective, bringing supporters closer to the players, the pitch and the action.

As the title partner of Ligue 3, Betclic has launched a new matchday activation designed to offer its players an exclusive behind-the-scenes experience on and around the pitch.

The initiative was showcased during the Caen-Bastia fixture, where David, one of Betclic’s players, was selected to enjoy an experience designed to bring him as close as possible to the action.

As part of the experience, David visited the stadium and players’ changing rooms before meeting the referees and various players involved in the match. He also had the opportunity to hand the official Ligue 3 Betclic premium match ball to the referee ahead of kick-off.

To follow the match, David was given an exclusive position at the edge of the pitch, where he watched the game from a bench located just a few meters from the players.

The activation will be offered during the match of each Ligue 3 Betclic matchday, giving Betclic players the opportunity to experience professional football from an unusually close vantage point.

The initiative forms part of Betclic’s Ligue 3 partnership and is designed to create more immersive experiences that connect its players directly with the atmosphere and excitement of matchday football.

Betclic’s latest activation provides fans with a behind-the-scenes perspective while placing them closer to the heart of the Ligue 3 experience.