Super Group (NYSE: SGHC), the global sports betting and online gaming group behind Betway, has officially launched its new global Betway Clubhouse campaign, bringing together an impressive line-up of sporting icons and world-class sports partnerships.

The campaign features global stars including Thierry Henry, Dricus du Plessis and Vladimir Guerrero Jr., alongside talent from Arsenal Football Club, Atlassian Williams F1 Team, Manchester City, Manchester United and South African Rugby Union (SA Rugby).

Created in partnership with M+C Saatchi Sport & Entertainment London, the Betway Clubhouse campaign showcases the scale of Betway’s global sporting partnerships across television, digital, outdoor advertising and immersive fan experiences.

With fans at the centre of the campaign, the Clubhouse aims to bring Betway’s sporting partnerships to life and celebrate the excitement of sport under the brand’s “Feel the Action” platform.

The campaign marks another step in Betway’s global brand strategy, connecting its diverse portfolio of sporting partnerships with audiences across key international markets.