DATABET, a leading sportsbook technology provider, has announced a new partnership with Hollywoodbets, one of South Africa’s leading sports and entertainment betting operators.
The partnership will help Hollywoodbets expand its esports betting offering and strengthen its position in South Africa’s growing esports market.
Hollywoodbets selected DATA.BET for its extensive esports coverage, in-house trading expertise and ability to support a fast market launch. The partnership also gives the operator access to technology designed to simplify integration and improve the overall betting experience.
Through the integration, Hollywoodbets will gain access to DATA.BET’s complete esports betting ecosystem. This includes an iFrame-based Single Page Application, odds feeds, Bet Builder, widgets and live streaming.
The solution is supported by fully managed risk management and trading services. This allows DATA.BET to handle key processes behind the scenes while Hollywoodbets focuses on delivering the product to its customers.
Players will have access to more than 770 betting markets across over 30 esports disciplines. The platform also provides more than 10,000 events every month.
Coverage includes major esports titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and Rainbow Six. The offering also extends to lower-tier competitive tournaments, giving players access to a broader range of esports events.
According to DATA.BET, its technology maintains market availability above 90% and system uptime of 99.99%.
Otto Bonning, Head of Sales at DATA.BET, said the partnership is designed to give Hollywoodbets a complete esports product that can be launched with confidence.
He explained that the iFrame solution reduces integration complexity, while DATA.BET’s trading and risk management services help provide consistent performance and user experience.
Bonning also described esports as an emerging betting vertical in South Africa. He said DATA.BET and Hollywoodbets share a roadmap for developing the category and increasing its reach across the market.
Hollywoodbets is an established South African betting brand with operations across retail and online channels. The company has also built a strong presence through sports sponsorships, including partnerships with the Hollywoodbets Sharks and Hollywoodbets Dolphins.
The operator is known for its broad product offering, mobile-first approach and focus on customer engagement.
For Hollywoodbets, the introduction of esports represents another step in expanding its digital betting portfolio.
Wayde Dorkin, Head of Product at Hollywoodbets, said the company is focused on continuously improving its product offering. He described the launch of esports as an important milestone as the category becomes increasingly prominent in the global sports and entertainment industry.
Through the partnership with DATA.BET, Hollywoodbets customers will gain access to extensive tournament coverage, live streaming, detailed statistics and a wide range of esports betting markets.
The partnership represents an important milestone in DATA.BET’s expansion across Africa.
By working with an established operator such as Hollywoodbets, the technology provider can strengthen its presence in one of the continent’s most developed betting markets.
The collaboration also highlights the growing importance of esports within Africa’s online betting industry. As more players engage with competitive gaming, betting operators are increasingly looking for reliable technology, extensive event coverage and live betting capabilities.
With DATA.BET providing the technology, trading and risk management infrastructure, and Hollywoodbets bringing its established customer base and market presence, the partnership is positioned to support the continued growth of esports betting in South Africa.
