SportPesa has welcomed the start of the new SportPesa League season, which kicked off on 10 October 2026. The company launched its landmark 10-year title sponsorship of Kenya’s top-tier football league ahead of the 2025/26 season.
Under the partnership, 60% of the sponsorship funds are distributed directly to clubs by the governing body, supporting the long-term development of football in Kenya.
During the sponsorship’s first year, the league introduced several initiatives, including monthly player and coach awards, the integration of data and statistics, enhanced broadcasts and an improved match-day experience for fans.
The season also brought greater coverage across mainstream and digital media, including the launch of the dedicated website, www.sportpesaleague.ke. The league’s visibility increased, and KES 20 million in prize money was made available to the top three clubs.
Commenting at the conclusion of Matchweek 1, SportPesa CEO Ronald Karauri said:
“The return of the SportPesa League gives clubs, players and supporters the opportunity to focus once again on what matters most: exciting and competitive football. Through our 10-year partnership with FKF, we are helping bring greater stability to the domestic game and supporting the structures that enable clubs and players to thrive.
“After the delayed start, getting the season underway is particularly important. Every match-day creates opportunities for emerging talent to gain experience, showcase their abilities and take the next step in their careers.
“The league’s return is about more than the fixtures themselves. It gives clubs greater certainty, strengthens the player pathway and creates the conditions for long-term growth. Our focus remains unchanged: supporting Kenyan football and helping it reach its full potential.”
SportPesa’s support for Kenyan football extends beyond its league title sponsorship. The company also has direct Main Club Partner agreements with clubs including 2025/26 champions Gor Mahia, Murang’a SEAL and Shabana.
Through the league’s funding distribution, SportPesa also supports all top-flight clubs, helping them invest in their squads, technical benches and operations as stakeholders work towards a sustainable future.
