As Africa contributes roughly 40% of its total revenue, Super Group (SGHC), the parent company of Betway Africa, has warned that increasingly aggressive gambling taxes across the continent could undermine regulated markets by pushing players toward unlicensed operators, even as the company plans further expansion in 2026.

Super Group argues that excessively high tax rates especially those exceeding 25% of net gaming revenue could make it challenging for licensed operators to compete with unregulated platforms that do not adhere to responsible gambling standards and contribute no tax revenue. This trend risks weakening consumer protections and reducing long-term government income.

Tax pressures are rising in several African markets, including Senegal’s 20% levy, Zimbabwe’s 20% operator tax, and South Africa’s proposed online betting tax of 26-29%. While Super Group supports robust regulation, CEO Neal Menashe emphasized the need for balanced frameworks that enable licensed operators to thrive.

Menashe noted that Super Group works closely with regulators to establish fair tax regimes and avoids operating in markets where reasonable terms cannot be agreed upon. Through Betway Africa, the group contributes to local economies by generating tax revenue, creating jobs, and funding community initiatives.

Super Group aims to drive growth through product localization, offering secure payment options, and ensuring strict regulatory compliance. The company sees responsible regulation as vital for sustainable expansion across Africa.

About Super Group (SGHC)

Super Group is a NYSE listed holding company of the world’s most popular global Sports and iGaming brands. The group is licensed in multiple jurisdictions, with leading positions in Europe, the Americas and Africa.

Super Group is led by a team of betting, gaming and technology pioneers with decades of industry experience. They are responsible for a diverse workforce of over 3,000 colleagues who are located in 16 countries.