PariPesa has announced a new regional partnership with French football club Olympique de Marseille (OM), strengthening its presence and engagement with football audiences across Africa.
Under the partnership, PariPesa will serve as Olympique de Marseille’s Regional Partner in Africa, with both organizations set to collaborate on a range of initiatives designed to bring the club closer to supporters across the continent.
The collaboration will include co-branded digital content, fan activation, competitions, exclusive giveaways and supporter experiences, providing African football fans with new opportunities to engage with the club.
Africa has long held an important place in Olympique de Marseille’s identity and history, with the club maintaining a strong connection with football communities across the continent. For PariPesa, the partnership represents another step in its long-term expansion across African markets and its efforts to build stronger relationships with local football audiences.
The agreement also adds to PariPesa’s growing portfolio of football-related partnerships and brand initiatives. The company already works with former Ivorian international and football icon Yaya Touré, who serves as a PariPesa Brand Ambassador.
Commenting on the partnership, Jonathan Namasiku, Chief Commercial Officer (CCO) of PariPesa Africa, said:
“Olympique de Marseille is a club with an extraordinary football heritage and a very strong connection with African fans. We are delighted to become OM’s Regional Partner in Africa and look forward to bringing this partnership to life through engaging content, activation and unique experiences across the continent.”
The partnership is expected to create further opportunities for both brands to engage football supporters across African markets while connecting Olympique de Marseille with its growing fan base on the continent.
The collaboration marks a new chapter in the relationship between PariPesa and Olympique de Marseille, with both parties set to explore new ways of creating meaningful football experiences for African audiences.
