Retention is No Longer Enough: The Rise of Value – Driven iGaming.
Retention used to be the gold standard in iGaming. Keep the players. Stop them from leaving. Stretch their lifetime value. Reduce churn at all costs. Entire marketing department were built around this obsession but the industry has moved on and many operators in Africa still haven’t realized it. Reason been that, in modern iGaming, retention […]









